The establishment of the Jamu Cafe aims to preserve drinking herbal medicine so that adults and young people favor it. On the other side, the marketing mix strategy with consumer orientation conducted by Kafe Jamu has not been maximized. This study aims to identify the characteristics, purchase decisions, and analyze the consumer satisfaction of Kafe Jamu to improve the performance of the attributes of the marketing mix strategy. The data processing and analysis methods used are descriptive analysis, Customer Satisfaction Index (CSI), and Importance Performance Analysis (IPA). The results showed that the CSI value was 78.86%, which means that consumers are satisfied with the quality of products and services provided by Kafe Jamu. Attributes...
This study aimed to analyze the lifestyle and consumer attitudes towards purchasing decisions throug...
This study aimed to analyze the lifestyle and consumer attitudes towards purchasing decisions throug...
The healthy food business is growing in Indonesia. However, there are several factors that influence...
ABSTRACT Juliaman Pranto (134210031). Analysis of Customer Satisfaction at Sinar Muda Restaurant, Ma...
The purpose of this study is to analyze the effect of marketing mix on purchasing decisions of East ...
Customer satisfaction is an important thing that must be considered by the company. By maintaining t...
"The increasing number of culinary restaurants in Bandung city is inseparable from the high interest...
According to Toffin, in 2019 there was a 3-fold increase in the coffee shop business compared to the...
customer satisfaction is a must for companies to obtain clear and perfect information about the fact...
The purpose of this study was to determine the effect of service quality on purchasing decisions thr...
This study aimed to examine and analyse the influence of service marketing mix strategy (service pro...
Abstract The research was conducted to know the effect of the marketing mix on consumer satisfaction...
One of the rapidly growing business ventures in the era of globalization is the cafe. This can be se...
The purpose of this study was to determine the effect of service quality on purchasing decisions thr...
The existence of modern coffee shops in Malang City is growing and encouraging the birth of coffee s...
This study aimed to analyze the lifestyle and consumer attitudes towards purchasing decisions throug...
This study aimed to analyze the lifestyle and consumer attitudes towards purchasing decisions throug...
The healthy food business is growing in Indonesia. However, there are several factors that influence...
ABSTRACT Juliaman Pranto (134210031). Analysis of Customer Satisfaction at Sinar Muda Restaurant, Ma...
The purpose of this study is to analyze the effect of marketing mix on purchasing decisions of East ...
Customer satisfaction is an important thing that must be considered by the company. By maintaining t...
"The increasing number of culinary restaurants in Bandung city is inseparable from the high interest...
According to Toffin, in 2019 there was a 3-fold increase in the coffee shop business compared to the...
customer satisfaction is a must for companies to obtain clear and perfect information about the fact...
The purpose of this study was to determine the effect of service quality on purchasing decisions thr...
This study aimed to examine and analyse the influence of service marketing mix strategy (service pro...
Abstract The research was conducted to know the effect of the marketing mix on consumer satisfaction...
One of the rapidly growing business ventures in the era of globalization is the cafe. This can be se...
The purpose of this study was to determine the effect of service quality on purchasing decisions thr...
The existence of modern coffee shops in Malang City is growing and encouraging the birth of coffee s...
This study aimed to analyze the lifestyle and consumer attitudes towards purchasing decisions throug...
This study aimed to analyze the lifestyle and consumer attitudes towards purchasing decisions throug...
The healthy food business is growing in Indonesia. However, there are several factors that influence...